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TikTok will accompany the athletes through the “Tôn Vinh Những Nỗ Lực Đỉnh Cao” (Honour the Greatest Efforts) marketing campaign. Photograph courtesy of TikTok
HÀ NỘI– TikTok has been named an official accomplice of the thirty first Southeast Asian Video games (SEA Video games 31).
TikTok will launch the hashtag #SEAGames31 as a part of the collaboration, permitting sports activities lovers to replace details about the Video games straight on the platform and monitor coaching progress and assist athletes through the competitors.
The corporate will accompany athletes through the “Tôn Vinh Những Nỗ Lực Đỉnh Cao” (Honour the Greatest Efforts) marketing campaign to advertise their efforts and inspirational coaching journey.
Nicholas Phạm, Product Operations Director of TikTok Vietnam, mentioned: “We’re honoured to be a accomplice with the thirty first SEA Video games Organising Committee to reinforce sports activities content material on the TikTok. Accompanying the occasion, TikTok appears to be like ahead to spreading the sports-loving spirit of Vietnamese folks to associates within the area by means of a worldwide language, which is the sporting language.
“Followers are extra keen than ever to entry close-up images and movies of athletes that they miss as a result of their incapability to attend dwell occasions, due to this fact, we intend to publish a sequence of participating content material solely for the TikTok neighborhood all through the occasion.”
TikTok will stand beside Vietnamese athletes competing on the area’s best sports activities occasion.
The marketing campaign’s sequence of interesting content material can be carried out with numerous matters below the hashtag #NoLucDinhCao,” providing followers a chicken’s-eye view of the athletes’ journeys on the Video games, together with an opening video to introduce the spirit, effort and emotions of the Vietnamese athletes.
Others embody 4 movies of inspirational success tales of six athletes concerned in content material creation on TikTok and 6 movies that seize memorable behind-the-scenes moments with an attention-grabbing Q&A session with athletes accompanying the marketing campaign.
TikTok’s marketing campaign has obtained the assist of athletes who’ve gained lengthy information, comparable to soccer gamers Nguyễn Hoàng Đức and Nguyễn Thanh Nhã, Taekwondo athlete Châu Tuyết Vân, boxer Trần Văn Thảo, swimmer Hoàng Qúy Phước, in addition to the GAM and Crew Flash e-sports groups.
On the identical time, TikTok will host six interviews with Vietnamese athletes broadcast on @TikTokLIVEVietnam and on every participant’s TikTok accounts.
TikTok has been a dwelling for sports activities lovers, serving to customers discover their very own neighborhood with comparable pursuits, and join with sports activities occasions and athletes in a brand new means lately.
Artistic content material and helpful info from the world’s prime tournaments such because the Tokyo 2020 Olympics, Beijing 2022 Olympics, EURO 2020, and different sporting occasions are broadly shared on TikTok. VNS
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