A brand new administration collaboration that sees Vietnam’s largest home lodge proprietor, Vinpearl, contracting 12 properties to Meliá Lodges Worldwide is predicted to deepen the latter’s presence within the nation.
These resorts and resorts are in operation, and can bear the model Meliá Vinpearl going ahead.
The primary lodge to bear rebranding will probably be Vinpearl Quang Binh, which is able to tackle the brand new identify, Meliá Vinpearl Quang Binh, this month. The remaining 11 will full their migration inside 1H2022.
Meliá’s newest transfer will make it the second largest lodge group in Vietnam by way of room stock; it’ll have 8,000 keys throughout the nation.
The corporate first entered Vietnam in 1999 with the opening of Meliá Hanoi.
“We consider in creating robust and strategic regional partnerships with corporations which have a deep connection to the places they serve,” mentioned Gabriel Escarrer, vice chairman and CEO of Meliá Lodges Worldwide.
“The Vinpearl properties and locations on the coronary heart of this settlement are an exquisite complement to the roots we’ve already established in Vietnam.”
“Collaborating with worldwide companions in operating our properties will successfully facilitate Vinpearl in becoming a member of world-famous lodge networks and contribute to elevating the bar for Vietnamese tourism,” mentioned Thai Thanh Nhat Quang, CEO of Vinpearl Resort.
“By way of this cooperation, Vinpearl and Meliá Lodges Worldwide additionally count on to ship quite a lot of high-class lodge service experiences to thousands and thousands of home and worldwide vacationers.”
Meliá will take the Meliá Vinpearl model into places the place it already has properties, equivalent to Danang, in addition to domesticate new floor in locations the place the group presently has no presence.