Throughout a PIE Webinar on July 14 on Vietnam’s urge for food for research overseas, Austrade’s senior commerce and funding commissioner for Vietnam and Cambodia Rebecca Ball mentioned that particularly now Australian borders have opened, Vietnam is a key marketplace for the nation.
“It’s the fourth largest marketplace for worldwide college students, and it’s actually been rebounding since our borders reopened,” mentioned Ball.
“We respect it should take a 12 months or so, however the traits are trying actually optimistic. We’re actually lucky with the proximity of our borders, so we’ve got many establishment and coaching representatives right here on the bottom in Vietnam,” she continued.
“92% of Vietnamese households need nose to nose and bodily counselling to make such an enormous determination”
INTO’s CEO Olivia Streatfeild, additionally on the panel, talked about that whereas a number of college students in Vietnam are inclined to go to international locations like Korea or Japan, Vietnam can be the seventh largest marketplace for all English-speaking international locations. Having experiential presence is vital to tapping into that market, she advised.
“Some 92% of Vietnamese households need face-to-face and bodily counselling to make such an enormous determination,” she mentioned, citing the College Entry Centres that INTO has simply opened in Ho Chi Minh Metropolis and Hanoi.
Sang Nguyen, nation director for IDP Training Vietnam, additionally mentioned that the shopper expertise mannequin is the “most vital half” of the recruitment course of – particularly as there was curiosity, he mentioned, in Australia for instance even earlier than the nation’s border was open.
As ‘grasp agent’ portals start to develop into extra widespread within the Asian market, Streatfeild harassed that point have to be spent getting “crystal clear” what differentiates every college companion past their location.
“It requires some actual face-to-face interrogation, tailoring that messaging and listening to the Vietnamese course of… in order that it’s extraordinarily related to the particular wants of Vietnamese candidates,” mentioned Streatfeild.
Additionally mentioned was transnational schooling’s position referring to the growth of Vietnam’s worldwide schooling providing, as Asia begins to cement its place on the high of the marketplace for new campuses. Simply this week, Swinburne College of Expertise introduced a brand new campus within the metropolis of Da Nang.
“We see [TNE] simply persevering with to develop, and it’s a part of all our establishments and the methods of how they’re working with the consumer progress markets – particularly Vietnam,” mentioned Ball.
“We definitely see a extra trade centered outcomes, and see it as employment end result centered, and really a lot aligned to our strategic priorities between Vietnam and Australia.”
The vary of programs and disciplines that garner curiosity from the Vietnamese market confirmed that short-term English packages are additionally very talked-about, particularly with college students in Okay-12 schooling.
“We see that top college scholar curiosity is rising in international locations just like the US, and whereas that dipped throughout the pandemic, now the border is open we see the quantity of highschool college students going up very quick,” mentioned Nguyen.
Whereas basis packages, Streatfeild mentioned, are extraordinarily widespread, Ball additionally talked about that there was an attention-grabbing rise the uptake of Australian curriculum in faculties in Vietnam.
For instance, South Australian Certificates of Training agreed a deal earlier this 12 months to see the qualification delivered in Ho Chi Minh Metropolis for the primary time.
“Faculties are coming in with partnerships right here in Vietnam, and that’s a extremely attention-grabbing improvement as a result of it’s making us work a bit extra creatively in how we’re working with college counsellors and the inspiration packages,” Ball added.
“You may see that scholar desire is altering”
If these college students then select to undertake research in Australia, there’s a entire completely different requirement of obligation and of care, she famous.
Nguyen identified that IDP’s analysis discovered that the important thing driver with Vietnamese college students wasn’t one thing like location, however high quality of schooling, and the way welcoming a spot may be for worldwide prospects. When it comes to topics studied, he mentioned outcomes confirmed that enterprise and administration packages are the most well-liked selection for college students – however it could not keep that means for lengthy.
“You may see that scholar desire is altering, and we are able to see extra college students selecting science and engineering, data know-how and well being science,” he mentioned, as these are more and more the perfect topics by way of profession prospects.