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Shankar Rajagopal has been named the CCO and Preeti Mascarenhas as the brand new head of technique & product at Mindshare APAC and Ashish Thukral as MD at Mindshare and m/SIX Vietnam.
Mindshare, the media companies firm that’s a part of WPP, has introduced three new management appointments primarily based in Singapore and Vietnam to speed up the company’s Good Development ambitions in Asia Pacific.
Shankar Rajagopal, has been named the Chief Shopper Officer of Mindshare APAC. At the moment the CEO of Mindshare and m/SIX Vietnam, Shankar will likely be relocating from Ho Chi Minh metropolis – the place he has been primarily based for over 4 years – to Mindshare’s regional headquarters in Singapore. Shankar will assume his new function on twelfth July.
A media veteran with twenty years of expertise main consumer accounts from Unilever to L’Oréal and HSBC in addition to helming enterprise divisions in India, China, Vietnam, Malaysia and Singapore, Shankar has loved an illustrious 13-year profession at Mindshare. Below his management, Mindshare Vietnam has grown into the nation’s largest media company and acquired quite a few accolades together with consecutive Golds for Marketing campaign Asia’s Media Company of the Yr and Digital Company of the Yr in Vietnam. Final 12 months, the Vietnam enterprise was topped Mindshare World Workplace of the Yr.
Commenting on the appointment, Shankar mentioned, “I’m wanting ahead to my new function – the fourth inside Mindshare – the place I’ll deal with driving the enterprise transformation agenda for our purchasers within the area. I’m excited to guide the Mindshare Asia-Pacific Shopper Chief group and can accomplice our account results in proceed nurturing our consumer relationships in addition to guarantee seamless integration and sharing of greatest practices throughout all markets to finally profit our purchasers.”
Mindshare veteran Ashish Thukral will relocate from Singapore to turn into managing director at Mindshare and m/SIX Vietnam on twelfth July, succeeding the duties beforehand held by Shankar. Having devoted greater than 16 years to the company throughout two continents – Asia and Africa – Ashish brings with him intensive brand-side expertise from Customary Chartered and Diageo. He has additionally led company consumer accounts together with Levi’s, Nike, Lenovo, Nestle, GSK; and was most not too long ago, the Managing Accomplice for Unilever, main the worldwide technique and content material for Mindshare’s long-term consumer.
Preeti Mascarenhas has been chosen as the brand new head of technique & product at Mindshare APAC, primarily based in Singapore from 1 July. After a brief stint outdoors the GroupM community, Preeti has returned to Mindshare the place she beforehand spent eight years because the GSK APAC lead, dealing with quite a few consumer accounts and successful new companies throughout the CPG, FMCG, fintech and edutech sectors.
Shankar Rajagopal will likely be reporting to Helen McRae, CEO of Mindshare APAC, whereas Ashish Thukral will report back to each Helen and Himanshu Shekhar, CEO of GroupM Vietnam, Thailand and Indonesia. Preeti Mascarenhas will report back to Rohan Lightfoot, Chief Development Officer of Mindshare APAC.
Helen McRae, Mindshare APAC CEO, mentioned, “Shankar, Ashish and Preeti boast wonderful monitor information driving Good Development and award-winning innovation throughout APAC. These are a few of our brightest abilities whose intimate data of the area and deep area experience set them aside as forerunners within the advert tech trade. I’m assured they may proceed to ship exemplary work for our purchasers of their new roles.”
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