[ad_1]
Hanoi (VNA) – Offering data to the general public via digital communication channels has develop into in style now. Doing so for official data is at the moment a typical pattern among the many press businesses within the digital period.
Journalist Vu Viet Trang,
Basic Director of Vietnam Information Company (VNA), has given some feedback on communication
traits within the digital period and highlighted orientations for the VNA to maintain
its stature as a mainstream media company within the our on-line world.
Mainstream information suppliers in our on-line worldThe variety of social community
customers in Vietnam at the moment stands at round 73.6 million, 95 % of which
use Fb. In the meantime, the month-to-month lively customers of Zalo, a social media platform
of Vietnam, reached 74.7 million in February this 12 months, larger than the 67.8
million customers of Messenger of Fb-owner Meta.
Trang mentioned through social
networks, press businesses can rapidly study of errornous or ill-intentioned
data in order to supply corrections. Press shops’ mass presence within the our on-line world has inspired web customers to assist unfold and switch their official
information into the mainstream data move.
Within the move of robust digital
transformation, many of the press businesses have been shifting to a multimedia mannequin,
she identified, noting that social networks are a channel for press businesses
to promote their “manufacturers” and data merchandise after which appeal to the
public to their conventional and typical information objects.
VNA and the technique for constructing digital platforms
The Basic Director mentioned the
VNA’s supply information departments and press – publication models have been strongly
reforming each information contents and codecs.
They’ve launched new sorts
of knowledge comparable to infographic, longform (which mixes textual content, photograph, video,
and diagram in a product), megastory (which mixes audio, video, photograph, and
knowledge proven through the use of digital know-how), and timeline (data proven in
timeline). They’re additionally actively popularising details about Vietnam in
a number of languages comparable to Vietnamese, Chinese language, Russian, English, French, and
Spanish on social media apps whereas diversifying methods for spreading exterior
data, serving to fulfill the VNA’s position as the important thing press company for
international service of Vietnam.
The VNA at the moment owns 14
verified Fb fanpages tasked with disseminating official data and
the nation’s achievements in nationwide reform and improvement.
Overseas-language fanpages have additionally proved efficient in performing
communication duties, in response to Trang.
She mentioned the VNA is utilising
digital platforms as an efficient channel for distributing multimedia and
multilingual information to customers around the globe.
Because the nationwide e-newspaper
for international service, VietnamPlus is stepping up entry to customers on digital
platforms. Other than its Fb fanpages, it has additionally arrange accounts on
different in style platforms comparable to Zalo, TikTok, MyClip, Twitter, and YouTube.
The VNA’s official information
shared on social networks by VietnamPlus has drastically helped to struggle in opposition to
ill-intentioned and faux information, she mentioned.
The official added different exterior
data shops of the VNA like Vietnam Pictorial, Viet Nam Information, and VNews
have additionally been strongly capitalising on the web to unfold information to readers,
particularly Vietnamese and international individuals worldwide.
Trang confused that mainstream
media businesses are all the time the locations the place readers search verified and exact
data, so they should uphold their benefits and targets in an effort to
develop into mainstream information sources within the our on-line world as properly.
Aside from offering exact data,
press businesses additionally should cowl coverage implementation and report on goal
opinions and assessments by authorities, specialists, and effected teams in order that
the general public can achieve an overarching view of points, she went on.
As social networks will not be
copies of press businesses, prudence is critical and data have to be exact
when publishing information on these platforms, thereby serving to optimise social media
benefits like interactions, feedback, and shares to carry out political duties
in an efficient method, the VNA chief added./.
VNA
[ad_2]
Source link