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The retail market of merchandise for moms and infants is booming as curiosity in well being is growing, particularly for weak teams reminiscent of households with infants and youngsters.
The development to go to specialised supermarkets for moms and infants has turn out to be in style in massive centres reminiscent of Ha Noi and HCM Metropolis and has unfold to many cities throughout the nation.
More and more, fashionable life makes the demand for procuring within the moms and infants sector rise.
It’s not troublesome to search out child supermarkets anyplace, reminiscent of Con Cung, Bibomart, Children Plaza, Store Tre Tho, Tuti care and extra.
Even nursing moms don’t have to exit however can order merchandise of authorised manufacturers out there on respected on-line gross sales websites reminiscent of Shopee, Tiki, and Lazada in order to not waste time travelling.
The attractiveness of the brand new procuring development for breastfeeding moms, together with the big market dimension, as much as billions of U.S. {dollars}, has lured many massive home and international firms to pour cash into the sphere.
Early this yr, worldwide newspapers reported that Quadria Capital, headquartered in Indonesia, accomplished an funding of $90 million in Con Cung to assist the mom and child retail chain open 2,000 extra shops by 2025.
Earlier than Quadria Capital, two organisations associated to SSI Securities, SSI Asset Administration Co., Ltd. (SSIAM) and DAIWA-SSIAM Viet Nam Development Fund II L.P., additionally invested within the Con Cung chain.
SSI Securities additionally supported Con Cung Funding Company, which owns the Con Cung chain, to mobilise bonds for enlargement.
As well as, many massive home organisations additionally goal this potential and really large-scale enterprise. Cellular World Funding Company (MWG) had its first experiments with the retail chain of products for moms and infants, AVA Children, on the finish of final yr. They opened 20 shops by the tip of April this yr.
MWG was estimated to have 50 shops final month and is predicted to proceed to develop this yr and within the following years.
It’s estimated that the model’s mom and the newborn chain has reached greater than 1,000 shops in Viet Nam.
MWG expressed its ambition to be on the high of the marketplace for mom and child merchandise, with the variety of shops reaching 1,000 or extra, with income contributing VND1-1.5 billion per retailer, equal to VND1-1.5 trillion in complete income.
The attraction of the Vietnamese mom and child market is big. In line with Quadria Capital, the expansion fee of this discipline is as much as 30-40 per cent per yr.
Over the previous 4 years, Con Cung has grown exponentially at a compound annual progress fee of 70 per cent.
The center class in Viet Nam is on the rise. In line with World Knowledge Lab, it’s anticipated that the Vietnamese class may have greater than 23 million by 2030.
That is the driving power in selling consumption, together with the mom and child business.
In an announcement early this yr, Quadria Capital stated that this group would assist the chain to develop an “all-in-one” tremendous app that gives personalised services for about 5 million Vietnamese moms.
The variety of Con Cung shops at the moment was 600. It was 658 as of June 8.
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