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The way in which folks purchase and devour items has modified an amazing deal after the COVID-19 pandemic, and enterprises ought to perceive this to develop appropriate merchandise, a seminar heard in HCM Metropolis yesterday.
Talking on the seminar held by the Excessive High quality Vietnamese Product Enterprise Affiliation, Nguyen Cao Ngoc Dung, a senior supervisor at NielsenIQ Viet Nam, mentioned the pandemic has accelerated the ascendance of wellness as a dominant client worth all around the globe.
Customers are more and more conscious that each one points of their lives – the place they dwell, how they work, what they eat, and the way they train, socialise and journey – influence their well being outcomes, psychological affect and general sense of well-being.
They try to guard themselves in opposition to fast threats to their well being and well-being, she mentioned.
Be it day by day hygiene habits or minimising publicity to illness and air pollution, these basic well being priorities are prime of thoughts for them, she mentioned.
Well being will stay a spotlight for shoppers and proceed to be a driver of development.
The OTC (over-the-counter) and well being dietary supplements class noticed substantial and constant development prior to now two years, together with 17 per cent final 12 months within the Asia-Pacific.
Speaking concerning the the explanation why well being has grow to be a precedence, she listed a number of starting from a need to dwell an extended, more healthy life and feel and appear higher to the sway of social media and the burden of rising prices of healthcare.
A Nielsen IQ survey discovered 39 per cent of shoppers within the Asia-Pacific purchased merchandise with wholesome components within the final two years, 29 per cent purchased these with rest properties and 26 per cent these with particular dietary properties.
Customers had been additionally keen to pay a premium for merchandise that provide particular advantages comparable to vitamin, fewer or no preservatives, sustainability, hygiene, and safety, she mentioned.
It’s crucial for producers to establish the place their manufacturers sit within the present hierarchy of wants of shoppers and attempt to meet or exceed expectations, she added.
In Viet Nam, house care, private care and meals merchandise loved good development within the first quarter of this 12 months.
Like in the remainder of the area, Vietnamese shoppers are delicate to cost modifications and are keen to chop spending if costs rise.
So when deciding to lift costs, companies will need to have convincing causes, she mentioned.
Customers are likely to eat extra at house, so producers and retailers ought to have appropriate and comfort merchandise and supply companies to satisfy clients’ demand.
Some 59 per cent of Vietnamese shoppers mentioned they’ve primarily purchased domestically-made merchandise as a result of they know the origin of merchandise and wish to help native companies, and 63 per cent of shoppers mentioned they’ll proceed to buy on-line submit pandemic.
The FMCG trade promotes the usage of recycled plastics and packaging supplies in the direction of sustainability growth
Vu Kim Hanh, chairwoman of the Excessive High quality Vietnamese Product Enterprise Affiliation, mentioned shoppers had been obsessive about the pandemic and appeared for meals that increase their well being and immunity however are handy.
Customers are more and more in search of pure and environment-friendly merchandise and people with well being advantages.
Demand for plant-based merchandise and different protein merchandise had grown considerably and can proceed to rise sooner or later, she mentioned.
Plant-based merchandise have developed strongly in lots of international locations.
In Viet Nam, most of plant-based merchandise obtainable out there are imported. So companies conduct analysis on this phase, she added.
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