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The 2022 Inexperienced Consumption Marketing campaign organised by Sai Gon Giai Phong (Liberated Saigon) newspaper and Saigon Co.op, which calls on the general public to offer precedence to sustainable merchandise and people made by firms which might be environmentally acutely aware, started final Sunday.
Talking on the opening ceremony, Pham Van Truong, deputy editor-in-chief of the newspaper, mentioned the marketing campaign launched in 2010 has confirmed efficient by “serving to set up new consumption habits in society which might be helpful to the setting.”
“After two years of COVID-19, the general public extra clearly recognises the significance of a inexperienced setting,” he mentioned.
Le Truong Son, deputy normal director of Saigon Co.op, mentioned: “The marketing campaign goals to enhance the residing setting and defend the well being of your self and your loved ones.”
Greater than 100 supermarkets and 500 comfort shops throughout the nation belonging to Saigon Co.op’s retail chains and 1000’s of companies will take part within the marketing campaign and showcase inexperienced merchandise and manufacturing options.
“This is a chance to introduce merchandise made by firms with repute for shielding the setting and caring for customers’ well being, and vitality saving and environment-friendly merchandise,” Son mentioned.
The organisers additionally encourage companies, cooperatives and farmers to show their “one commune, one product” (OCOP) merchandise.
The marketing campaign features a ‘inexperienced’ quiz with prizes being ‘inexperienced’ merchandise, a ‘buying marathon’ and a name to “change used batteries for inexperienced merchandise,” he mentioned.
Saigon Co.op selects companies that meet inexperienced standards and helps them show their merchandise at prime places to assist customers simply determine them.
It additionally affords promotions for inexperienced merchandise, together with reductions of as much as 50 per cent on greater than 10,000 environment-friendly merchandise and reward factors for loyal clients who carry environment-friendly luggage to its shops.
In response to town Division of Business and Commerce’s ‘Purchasing Season 2022,’ Saigon Co.op is operating a promotion that provides as much as 60 per cent reductions on contemporary and processed meals, cosmetics, cleansing merchandise, family utensils, and attire till July 15.
bizhub
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