MullenLowe Mishra has appointed Sandip Rakhit (pictured proper), former CEO of Gray Vietnam, as its CEO. Reporting to govt chairman and group CEO Saby Mishra (pictured left), Rakhit’s appointment is according to the company’s technique for progress following two years of financial slowdown in Vietnam throughout the pandemic.
Rakhit has practically three many years of expertise, having labored with P&G, Tiger Beer, Vinhomes, British American Tobacco, and Sanofi, amongst others, at Gray Vietnam. He stated it’s “an thrilling time” to be becoming a member of MullenLowe Mishra and that the company is getting good traction with prime shoppers given its distinctive mix of strategic readability, creativity, and problem-solving mentality. “I am thrilled to be becoming a member of this crew and equally thrilled to be working alongside a founder with such readability of imaginative and prescient,” Rakhit added.
Mishra defined that its 2019 launch and subsequent build-out coincided with pandemic situations in Vietnam and across the area, which in hindsight grew to become an vital litmus take a look at for its distinctive worth proposition, operational effectivity, and its credibility available in the market.
“Immediately, MullenLowe Mishra is successful the belief of entrepreneurs in Vietnam akin to Whirlpool, Nestle, XOR Cell Telephones, Hoa Phat Group, Hung Thinh Company, Masterise Group, and HSBC, which is a testomony to our sound fundamentals,” he stated. As such, the crew felt it was the fitting time to enhance its prime crew and Rakhit was the fitting match.