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Daniel Ricciardo – an Italian-Australian driver who races for McLaren Method 1 workforce – teamed up with the Seychelles-based digital asset change – OKX. The pilot will function an envoy of the corporate in the course of the 2022/23 season and lead an academic marketing campaign for F1 followers centered on crypto’s deserves.
OKX Extends its Partnership With McLaren Racing
Firstly of Could, OKX inked a cope with the Method 1 squad changing into its Official Major Companion, thus changing into the workforce’s largest sponsor.
Based on a current press launch, OKX took the collaboration one step additional by becoming a member of forces with Daniel Ricciardo – one of many two main pilots of McLaren Racing. Other than serving as an envoy, the motive force will help a worldwide marketing campaign that can purpose to popularize cryptocurrencies amongst F1 followers and educate them on how you can enter the digital asset universe.
As well as, designers will create a particular version racing helmet with OKX’s emblem, which Ricciardo will put on in the course of the ongoing racing season. The 2022 Monaco Grand Prix on Could 29 would be the first observe the place the motive force will show his new outfit.
McLaren’s pilot stated he’s “honored” to collaborate with the crypto platform, describing it as a pacesetter within the business.
“The fan expertise goes to be on the heart of the whole lot we do collectively, so count on massive issues from us this yr. Recreation on,” he added.
Commenting on the transfer was additionally Haider Rafique – Chief Advertising and marketing Officer at OKX. He stated Ricciardo’s “ardour” for crypto makes him an ideal match for the corporate’s imaginative and prescient. The time of the deal can be spot-on because the Monaco Grand Prix is a race “so particular to Daniel,” the manager concluded.
McLaren and NFTs
The F1 workforce has additionally dipped its toes into the non-fungible token universe. Final yr, it launched its NFT platform on the Tezos blockchain. The characteristic was referred to as “McLaren Racing Collective,” and it gave supporters an opportunity “to personal a chunk” of their favourite model by buying digital collectibles.
It’s value mentioning that the primary NFT drop depicted completely different digital components of the MCL35M 2021 Method 1 race automobile constructed from the official McLaren Racing CAD.
To have a good time the transfer, the corporate determined to present collectibles that includes the long-lasting car to the primary 5,000 individuals who joined the platform.
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