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TikTok has been conducting assessments so customers can play video games on its video-sharing app in Vietnam, a part of plans for a serious push into gaming, 4 individuals accustomed to the matter stated.
That includes video games on its platform would increase promoting income in addition to the period of time customers spend on the app – one of many world’s hottest with greater than 1 billion month-to-month energetic customers.
Boasting a tech-savvy inhabitants with 70% of its residents below the age of 35, Vietnam is a beautiful marketplace for social media platforms corresponding to TikTok, Meta Platforms Inc’s Fb and Alphabet Inc’s YouTube and Google.
TikTok, which is owned by China’s ByteDance, plans to roll out gaming extra broadly in Southeast Asia, the individuals stated. That transfer might come as early because the third quarter, stated two of them.
The sources declined to be recognized as the data has but to be publicly disclosed.
A TikTok consultant stated the corporate has examined bringing HTML5 video games, a standard type of minigame, to its app by way of tie-ups with third-party sport builders and studios corresponding to Zynga Inc, however declined to touch upon its plans for Vietnam or its broader gaming ambitions.
“We’re all the time taking a look at methods to counterpoint our platform and commonly take a look at new options and integrations that convey worth to our group,” the consultant stated in an emailed assertion to Reuters.
ByteDance didn’t reply to a request for remark.
Reuters was not capable of study TikTok’s plans for rolling out gaming options in different markets. Though TikTok customers can watch video games being streamed, in most areas they don’t seem to be capable of play video games inside the TikTok app. In the US, solely a few video games look like obtainable.
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