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HONG KONG/HANOI, Might 19 (Reuters) – TikTok has been conducting checks so customers can play video games on its video-sharing app in Vietnam, a part of plans for a significant push into gaming, 4 individuals conversant in the matter mentioned.
That includes video games on its platform would increase promoting income in addition to the period of time customers spend on the app – one of many world’s hottest with greater than 1 billion month-to-month energetic customers.
Boasting a tech-savvy inhabitants with 70% of its residents below the age of 35, Vietnam is a gorgeous marketplace for social media platforms akin to TikTok, Meta Platforms Inc’s (FB.O) Fb and Alphabet Inc’s (GOOGL.O) YouTube and Google.
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TikTok, which is owned by China’s ByteDance, plans to roll out gaming extra extensively in Southeast Asia, the individuals mentioned. That transfer may come as early because the third quarter, mentioned two of them.
The sources declined to be recognized as the data has but to be publicly disclosed.
A TikTok consultant mentioned the corporate has examined bringing HTML5 video games, a standard type of minigame, to its app by way of tie-ups with third-party recreation builders and studios akin to Zynga Inc (ZNGA.O), however declined to touch upon its plans for Vietnam or its broader gaming ambitions.
“We’re all the time taking a look at methods to complement our platform and usually check new options and integrations that convey worth to our neighborhood,” the consultant mentioned in an emailed assertion to Reuters.
ByteDance didn’t reply to a request for remark.
Reuters was not capable of study TikTok’s plans for rolling out gaming options in different markets. Though TikTok customers can watch video games being streamed, in most areas they aren’t capable of play video games throughout the TikTok app. In the USA, solely a few video games seem like obtainable.
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Reporting by Josh Ye in Hong Kong and Phuong Nguyen in Hanoi; Enhancing by Miyoung Kim and Edwina Gibbs
Our Requirements: The Thomson Reuters Belief Ideas.
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