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By Elke Karskens, Head of EMEA Advertising and marketing

Awards season is in full swing throughout Europe, and this week we have been delighted to win Finest Digital Asset Custodian 2022 in HFM Europe Providers’ annual awards. This success additional underlines each our integral position inside the cryptoeconomy, notably by way of additional enabling institutional engagement, and in addition the unbelievable group that we’re constructing right here at Coinbase.
Over the previous three years we’ve seen widespread adoption of cryptocurrencies internationally, with complete crypto market capitalisation rising practically three-fold from the top of 2020. Certainly, a latest examine confirmed that just about 1 in 4 US households personal crypto. Nevertheless, it isn’t simply the general public realising the potential of digital belongings. There has additionally been important adoption amongst establishments, and this accelerated in 2021 as a broader vary of shoppers sought to interact with crypto. Alongside a broad vary of pension funds and asset managers, we’re proud to have Anheuser-Busch, Brex, Enfusion and Franklin Templeton on the Coinbase institutional platform.
Enabling this entry to the cryptoeconomy for a wider vary of establishments aligns with our mission to create an open monetary system for the world. Digital belongings permit for better effectivity within the monetary sector and provide a transformational degree of economic empowerment for on a regular basis individuals and establishments alike. The cryptoeconomy is quickly evolving and there’s a wealth of alternatives but to be found.
In a broader sense, the rising adoption of cryptocurrency by establishments illustrates how digital belongings proceed to permeate into mainstream enterprise and finance. Digital belongings have gotten a worldwide phenomenon with governments, firms and nations competing to ascertain themselves as leaders within the area. Coinbase lies on the coronary heart of this, and we want to take this chance to publicly thank the corporate’s total institutional group for his or her laborious work and dedication.
Trying forward, we hope to proceed our position because the main digital asset custodian supporting establishments of all types of their engagement with the world of cryptocurrency.
We’re at all times in search of good individuals to assist us proceed to construct. If that sounds such as you, try our jobs web page right here.
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