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An Oppo retailer. — Photograph oppo.com
HÀ NỘI — The development of opening personal shops that solely promote one firm’s merchandise is being revived after the pandemic.
Oppo has simply opened its fifteenth retailer at a big purchasing centre in Bình Tân District, HCM Metropolis. It’s anticipated that it’s going to open yet another retailer in Hà Nội and one other in Bình Dương this month.
Oppo opened buyer expertise centres, as huge manufacturers like Apple and Samsung rush to open specialised shops that solely promote their merchandise.
At Oppo’s expertise shops, along with displaying merchandise, the corporate additionally gives comfy seating, assist companies for machine testing and software program set up, machine cleansing and free display screen protectors.
In response to Oppo, the enlargement of the service community is to assist the corporate attain nearer to its person neighborhood.
Samsung lately concurrently opened six real authorised SamCenter shops, lifting the variety of this model’s shops to 10 in HCM Metropolis and Hà Nội.
Samsung opened a SamCenter retailer in partnership with retailers, operated by retail companions.
This 12 months, the corporate cooperated with a retailer to open an authorised MT Sensible (HCM Metropolis) retailer. These shops are often called Samsung Premium Shops (SPS).
On the similar time, the corporate with the primary smartphone market share in Việt Nam remains to be sustaining the beforehand opened Samsung Expertise Retailer (SES) shops.
The development of opening unique shops that solely promote one firm’s merchandise has steadily emerged for the reason that finish of final 12 months, initiated by Apple.
The corporate partnered with retailers to open separate shops that solely promote Apple merchandise, referred to as mono shops.
Shopdunk, a retail chain from Hà Nội, pioneered opening shops of the identical title, promoting solely Apple merchandise. Presently, this technique has 11 ‘mono shops’ within the two largest cities within the nation.
Proper after ShopDunk’s mannequin, an enormous participant within the business, Cellular World, additionally jumped in and cooperated with Apple to open mono shops named TopZone. Thus far, TopZone has greater than 32 shops inside a short while.
Presently, Xiaomi has about 4 shops situated in business centres. Talking to ICT Information on-line newspaper, the corporate revealed that it will open 20 extra shops this 12 months. These shops are all operated by companions.
Phạm Tuấn Anh, a consultant of the ShopDunk chain, assessed that the mono shops would assist customers get an expertise all through the merchandise, with extra enthusiastic session by a crew of well-trained workers.
“As well as, when coming into specialised shops, prospects will keep away from the case of staff of different firms engaging,” Anh advised ICT information.
He additionally emphasised that specialised shops additionally helped the corporate hearken to buyer opinions higher than when in comparison with mass retail channels. — VNS
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