He’s additionally the Managing Director, dentsu mcgarrybowen Vietnam.
Dentsu Asia Pacific introduced the promotion of Siddarth Malhotra to CEO Isobar Vietnam, along with his present position as managing director dentsu mcgarrybowen Vietnam. In his expanded position, Siddarth will probably be chargeable for evolving the model’s choices because the market’s main inventive expertise company, constructing choices round commerce and content material, model and product design in addition to a establishing a community of various specialist companions.
Former CEO Isobar Vietnam – Denise Thi, will probably be shifting into the Chair Girl position to concentrate on worker engagement, shoppers relationship strengthening and innovation resolution creating. Working intently collectively, Denise and Siddarth will probably be chargeable for realising the company’s imaginative and prescient, each reporting on to Sanjay Bhasin, CEO dentsu Thailand, Vietnam & Myanmar. The roles will start efficient instantly.
Denise co-founded Emerald, which was acquired and rebranded to Isobar Vietnam by dentsu in 2015. She is the primary Vietnamese lady to be awarded by Marketing campaign Asia within the listing of 40 Ladies to Watch in APAC who’re making modifications in Promoting trade, in addition to Forbes Vietnam 2015 ’30 Below 30’ in Advertising and marketing & Begin-up.
Throughout her time as CEO Isobar Vietnam, the model has grown from an area digital company to an end-to-end built-in advertising and marketing company, being the primary in market to introduce model commerce idea and resolution design via digital activation in 2015. Denise continued to develop Isobar Vietnam’s model commerce and efficiently turned companions with Lazada in Artistic Commerce resolution design in 2016, then later with AccessTrade in Related Commerce choices in 2021.
Sanjay Bhasin, CEO dentsu Thailand, Vietnam & Myanmar, mentioned: “Denise has given us nothing however her full dedication and sheer dedication since she joined dentsu eight years in the past. She is a outstanding chief who has spearheaded Isobar Vietnam into one of many market’s main inventive businesses, and has made headlines within the trade creating progressive ideas for model activation. It’s a pure development for Denise to be promoted to the Chair Girl of Isobar Vietnam and I sit up for persevering with constructing nice work for our shoppers collectively.”
Bringing with him over 20 years of labor expertise – of which 12 years was spent specialising in Vietnam market, Siddarth joined dentsu in 2018 as Chief Consumer Officer to guide the brand new enterprise initiative. For the final three consecutive years, Siddarth has efficiently led his workforce to win on the MMA Smarties award at APAC and Vietnam degree. Previous to becoming a member of dentsu, Siddarth was Consumer Servicing lead at MullenLowe Vietnam, the place his workforce gained at AME Awards and was additionally acknowledged at 4A’s Jay Chiat, and subsequently Consumer Companies Director at Publicis Vietnam.
Sanjay provides, “Siddarth brings with him not solely sturdy enterprise acumen, but additionally a strategic thoughts of dexterity and stamina. He has a deep understanding of how manufacturers are constructed and has earned a fame throughout the community as the perfect accomplice to assist steer Isobar Vietnam and our shoppers to higher heights. This can be a well-deserved promotion for Siddarth.”
Denise Thi, Chair Girl of Isobar Vietnam, mentioned: “Being the Chair Girl would enable me to have higher concentrate on what actually builds sustainable affect to our individuals and enterprise, whereas making certain that the company have sturdy assist from Siddarth, the brand new CEO to take Isobar Vietnam to the subsequent chapter of progress.”
Siddarth Malhotra mentioned: “Isobar Vietnam has the most effective company groups and along with this wonderful workforce I sit up for develop our capabilities and that may profit our present and future shoppers.”
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