Apple’s iPhone 13. Picture by VnExpress/Tuan Hung
iPhone’s market share in Vietnam elevated from 4 % in 2020 to 9 % final 12 months, making it the fifth largest smartphone vendor.
The expansion of 119 % was the best for any model, Counterpoint Analysis stated in a report.
Apple was behind Samsung (34 %), OPPO (19 %), Xiaomi (13 %), and vivo (11 %).
Robust development in Apple merchandise was seen within the final quarter of the 12 months, with gross sales doubling year-on-year, the report stated.
This was when the corporate launched iPhone 13.
Final 12 months, profiting from the rising demand, a number of shops have been set as much as solely promote Apple merchandise like FPT’s F.Studio, TopZone and Lazada Apple Flagship Shops.
Counterpoint analyst Ivan Lam stated: “Apple has at all times had a spot in Vietnamese customers’ hearts. Final 12 months it expanded its distribution marketing campaign in Vietnam.”
The general smartphone market grew by 7 % final 12 months, the report stated.
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