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iPhone doubles Vietnam market share

by 198 Vietnam News
February 14, 2022
in VIETNAM MANUFACTURE NEWS
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By Luu Quy  &nbspFebruary 13, 2022 | 09:29 pm PT
iPhone doubles Vietnam market share

Apple’s iPhone 13. Picture by VnExpress/Tuan Hung


iPhone’s market share in Vietnam elevated from 4 % in 2020 to 9 % final 12 months, making it the fifth largest smartphone vendor.

The expansion of 119 % was the best for any model, Counterpoint Analysis stated in a report.

Apple was behind Samsung (34 %), OPPO (19 %), Xiaomi (13 %), and vivo (11 %).

Robust development in Apple merchandise was seen within the final quarter of the 12 months, with gross sales doubling year-on-year, the report stated.

This was when the corporate launched iPhone 13.

Final 12 months, profiting from the rising demand, a number of shops have been set as much as solely promote Apple merchandise like FPT’s F.Studio, TopZone and Lazada Apple Flagship Shops.

Counterpoint analyst Ivan Lam stated: “Apple has at all times had a spot in Vietnamese customers’ hearts. Final 12 months it expanded its distribution marketing campaign in Vietnam.”

The general smartphone market grew by 7 % final 12 months, the report stated.



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