Golden Bay Fruit has opened a brand new workplace in Ho Chi Minh Metropolis.
It’s the New Zealand-based firm’s fourth offshore workplace, becoming a member of current operations within the UK, Shanghai and Singapore.
Patrick Meikle, world business supervisor of Golden Bay Fruit, stated the transfer illustrates Golden Bay Fruit’s dedication to the area, together with its plan to construct sustainable and long-term market share in Vietnam.
“Vietnam is already answerable for a major proportion of Golden Bay Fruit’s complete world apple gross sales reaching wonderful progress during the last a number of years. This market is a core a part of our future progress,” defined Meikle.
Golden Bay Fruit has established a foothold for various its unique IP apple varieties in Vietnam, similar to Ruby Star and Cherish.
The corporate additionally has excessive hopes for its latest apple providing, Sassy, which carried out nicely in preliminary focus group testing in Hanoi and Ho Chi Minh Metropolis, in response to Eleni Hogg, advertising director of Golden Bay Fruit.
“We’re actually wanting ahead to constructing a better relationship with our Vietnamese companions and a deeper understanding of the market,” Hogg stated. “Having an area workplace will assist us to create and handle extra focused localised campaigns and advertising methods particularly as our suite of IP varieties grows.”
The Vietnam workplace will likely be headed by lately appointed nation supervisor Diep Tran, who has robust expertise in meals and FMCG distribution and gross sales within the Vietnam market.
“Nearer proximity will present a greater service for our vital Vietnamese buyer, particularly with the journey restrictions of the final couple of years,” stated Meikle. “Having employees on the bottom means we will provide nearer help to our prospects, reply in actual time to any disruptions and seize new alternatives as they arrive up.”